attention factory the story of tiktok and china's bytedance

attention factory the story of tiktok and china

I spend some time writing, speaking on everything, doing research and being passionate about it.Įven though we consume their products, ‘China’ is a blackbox for most people outside considering the tech, so this is really valuable information. We did some management of some brands, consultancies as well. There are a couple of things, most of the companies coming to Shanghai which is largest for marketing international brands, we have workshops, conferences and everything. Not just TikTok and short video clips but everything like ecommerce, live streaming.everything that comes from here will start to be spread out throughout the world.Ĭhina Channel helps other companies basically get foothold in China. Matt sees China making big trends digitally which will increasingly impact the lives of people outside China. Tiktok is an app from China’s ByteDance and running 18-24 months behind the Chinese version Douyin which is popular inside China. There have been hundreds of apps created in China since then and this presented an opportunity to help business people from outside China learn and navigate the Chinese business landscape, and the dynamics of the app being created there.

It was in the process of starting and running an edtech company in China that introduced Matthew to the popular apps, starting with Wechat. He learned Chinese and worked as a lecturer in Shanghai University Facilitating interactive workshops sessions on marketing and building business within the WeChat ecosystem. Going to China was almost an accident but resulted in an interesting journey, one which he is still on.

He delivers presentations for executive teams seeking to gain insight into Chinese tech innovation.īorn in the UK, Matthew studied economics at University of Southampton.

His opinions have been featured in global media including The Economist, Wall Street Journal, Bloomberg, BBC, Financial Times, Forbes, Harvard Political Review, Quartz, TechCrunch, CNN, Business Insider, eMarketer and Wired. In particular, he's known for analysis of Tencent, China’s tech giant and WeChat, China’s famous super app. Matthew is a speaker and writer focusing on Chinese internet and tech innovation.

Attention factory the story of tiktok and china's bytedance